Ratfink

Smartphone Trends

ratfink — Sun, 06 Jan 2013 23:04:26 +0000

In 2008, the number of mobile phones in Australia exceeded the number of people; and now 36 per cent of Australians who own a mobile phone, also own a smartphone.

In a few years the # of mobile devices will dwarf PCs and TABLETS alone shouldPASS PC SALES IN 2-3 YEARS

17 MILLION APPS ARE DOWNLOADED PER DAY!

Two thirds of Australian’s would own a smartphone by the end of 2012. 60% of smartphone users can recall advertising on their mobile phone and more than one in three smartphone users have purchased something using their internet connected phone. More than 40
per cent of consumers can recall a banner ad on a website with one in ten consumers clicking on a site link within the ad.

YuMe says 15% OF TV AD SPEND should MOVE TO ONLINE VIDEO

The post Smartphone Trends appeared first on Ratfink.

TV Weekly Viewing Reports

ratfink — Thu, 29 Nov 2012 23:13:47 +0000

OzTAM provides weekly viewing reports for free download.

A ratings week is Sunday to Saturday and these weekly reports are updated on Mondays (Tuesday in the case of public holidays).

The reports include Consolidated data: Live + As Live + Time Shift Viewing (up to 7 days after the original broadcast). For more details see ‘FAQs’ or ‘Time Shift Viewing’.

Reports can be downloaded from:
http://www.oztam.com.au/LatestAvailableReports.aspx
OzTAM also provide information on this site designed to guide you through the process.

The post TV Weekly Viewing Reports appeared first on Ratfink.

oOh! Creates Interactive Coin Rush for Nintendo Launch

ratfink — Sat, 06 Oct 2012 23:18:06 +0000

Teams of loyal Nintendo gamers navigated their way around the CBD in Sydney, Melbourne and Brisbane hunting for coins placed on street posters as part of an activation run by oOh!media’s experiential division, oOhfactor! for the launch of Nintendo’s New Super Mario Bros. 2 game and 3DS XL console.

Ten teams of four gamers, who won a place in the challenge through Nintendo’s website, used a CBD grid map to hunt for special coins on New Super Mario Bros. 2 street posters displayed in alley ways, power poles and buildings around the CBD’s.

The team from each state to take the most photos of themselves with the Super Mario Bros. 2 street posters, plus their scores from 20 minutes of gaming time, won a brand new Nintendo 3DS XL Console and the New Super Mario Bros. 2 game.

The Coin Rush headquarters were located at key EB Games stores in each state, supported by further launch celebrations and consumer engagement in-store with the Nintendo brand.
Teams also won prizes for dressing up as their favourite Super Mario Brothers character.

General Manager of oOhfactor! Matt Boyd said, “This was a really exciting activation to deliver on behalf of Nintendo.”

“It’s not often we get to bring to life the fun experienced from a computer game, especially one as iconic as Super Mario Bros. It’s a great way to create launch hype and reward consumers’ brand loyalty of this famous game franchise.”

Go to: http://www.youtube.com/user/outtherethinking for more pictures.

The post oOh! Creates Interactive Coin Rush for Nintendo Launch appeared first on Ratfink.